Bubble yuan's Blog

4. Media Publishing: Available in print and online formats

Posted on: September 12, 2009

Before there were computers or the dot com era, no one would have ever thought of being able to put media content onto the worldwide web and become accessible to anyone from any part of the world.

With the development and advancement of technology, new forms of media publishing begin to emerge. The transition from print, such as magazines or newspapers, radio or broadcast to web is now made possible.

According to Parker (2003, p. 287), modifications to several elements need to be made when moving print to a new platforms that are intended for web distribution. For example, multicolumn layouts work well for print publications. However, it is not reader-friendly when the same layout structure on a webpage.

This is due to the fact that multicolumn layouts requires additional scrolling from the first column before reaching the second as illustrated below (see also 3. Design: Print vs Online posting for newspaper layouts):

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♦ Example of multicolumn layouts from Vogue:

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vogue layout

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The transition from print to web:

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Picture 3

Picture 4

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The contrast from print to web is obvious but not all print publications will have a vast difference from its web version for branding purposes. Media can also be published on phones.


Additional resources

♦ Articles that discuss about new forms of media publishing:

◊ Radio National Media Report – New Media Publishing –  http://www.abc.net.au/rn/bigidea/stories/s1485827.htm

◊ The Journal of the International Informatics Institute – ———————- http://in3.org/articles/ipub.htm

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References

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♥ Parker, Roger C, 2003, Looking Good in Print, Paraglyph Press, Scottsdale, Ariz

Vogue Fashion, 2009, viewed on 19 September 2009, <www.vogue.com>

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