Bubble yuan's Blog

Let’s have a look at different blog communities in this posting and examples:

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Personal Blogs

A common type of blog run by individuals that reflects their thoughts, emotions, lifestyle and opinionated in nature. One type of a personal blog is “micro-blogging”, which refers to blogging the specific moment and being as detailed as possible. An example is Twitter (attached Fig. A):

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Picture 1

^Fig. A – Individual webpage on Twitter.

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♦ Attached video illustrates what Twitter is:

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Original source (website): http://www.commoncraft.com/Twitter

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♦ Other example(s) of personal blogs:

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Picture 2

^Fig. B – Singapore popular blogger; Wendy aka Xiaxue <link>

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Corporate Blogs

A private blog that is used for business purposes. Blog under this category can be used internally or externally. Corporations may use blogs to:

♦ Internal – building communication and culture purposes; and

♦ External – building marketing, branding or public relation purposes.

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Picture 5

^Fig. C – Blog page of Southwest Airlines.

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Picture 4

^Fig. D – Blog page of Marriott International Hotel Group.

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♦ Examples of corporate blogs (hyperlinks): ——————————– BBC, Marriott, Lenovo, Southwest Airlines, Adobe, etc. ———————–

♦ More examples the attached links below:

♦ 15 companies that really get corporate blogging: http://www.sitepoint.com/blogs/2008/08/08/15-companies-that-really-get-corporate-blogging/

♦ Nine company blogs that are fun for anyone to read: http://www.readwriteweb.com/archives/good_company_blogs.php

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By genre

These kind of blogs are more specialized, usually focused on blogging about a particular topic of personal interest. It can be incorporated with personal blogs. Also known as hobby blogs. Music blogs, educational blogs, gaming blogs, fashion blogs , news blogs and many more others. Blogshops also fall under this category.

♦ Examples of blogs classified by genre:

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Picture 7

^Fig. E – Example of a fashion blog.

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Picture 3

^Fig. F – Example of a Gundam (toys/model kit displays) blog.

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♦ The above blogs can be found easily on the web just by using the google search engine.

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By media type

These type of blogs choose a particular media blog. Usually with limited written text.

♦ Types of blogs categorized by media:

◊ Vlog – using videos to blog;

◊ Linklog – a blog that contains links ——————————————– (my next post is an example – 6. List of Links); and

◊ Photoblog – a blog that contains photos.

A common type of video-blogging is Youtube.com but not the website is not restricted for blogging purposes.

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Picture 8

^Fig. G – Example of a vlog.

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portland-photoblog

^Fig. H – Example of a photoblog.

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By device

moblogLast but not least, blogs may also be classified by the device used for blogging. For example, moblogs is blogging by using mobile phones or a PDA (such as WordPress.com application made available on iphone).

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References

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♥ Twitter in Plain English, viewed on 19 September 2009, <http://www.commoncraft.com/Twitter&gt;.

♥ Images :

http://www.xiaxue.blogspot.com, viewed on 19 September 2009.

http://gundams.wordpress.com

Advertisements

Before there were computers or the dot com era, no one would have ever thought of being able to put media content onto the worldwide web and become accessible to anyone from any part of the world.

With the development and advancement of technology, new forms of media publishing begin to emerge. The transition from print, such as magazines or newspapers, radio or broadcast to web is now made possible.

According to Parker (2003, p. 287), modifications to several elements need to be made when moving print to a new platforms that are intended for web distribution. For example, multicolumn layouts work well for print publications. However, it is not reader-friendly when the same layout structure on a webpage.

This is due to the fact that multicolumn layouts requires additional scrolling from the first column before reaching the second as illustrated below (see also 3. Design: Print vs Online posting for newspaper layouts):

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♦ Example of multicolumn layouts from Vogue:

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vogue layout

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The transition from print to web:

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Picture 3

Picture 4

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The contrast from print to web is obvious but not all print publications will have a vast difference from its web version for branding purposes. Media can also be published on phones.


Additional resources

♦ Articles that discuss about new forms of media publishing:

◊ Radio National Media Report – New Media Publishing –  http://www.abc.net.au/rn/bigidea/stories/s1485827.htm

◊ The Journal of the International Informatics Institute – ———————- http://in3.org/articles/ipub.htm

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References

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♥ Parker, Roger C, 2003, Looking Good in Print, Paraglyph Press, Scottsdale, Ariz

Vogue Fashion, 2009, viewed on 19 September 2009, <www.vogue.com>

This posting discusses about the design considerations between print and online publication where two examples from each are provided.

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Print

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ST frontpage

^Fig. A – The Straits Times front page, 10 September 2009.

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The Straits Times above illustrates a typical layout of broadsheet newspapers. According to Parker (1990, p. 12), dominant visuals creates reading paths that communicates relative importance to readers.

For example, Time magazine (see attached Fig. B below) demonstrates dominant visuals. Such as the title printed in red and large prominent fonts while black and smaller fonts for less prominent news stories. Also, by using universal images such as the barcode, registers with readers immediately:

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times front

^Fig. B – Time magazine cover page, 21 September 2009.

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Reading paths for both print examples, portrays left to right, top to bottom, referencing to the Gutenberg diagram (Wheildon 1990, p.8); reading gravity. Other elements such as framing and contrast in typography (colour and font sizes) interacts with readers to scan the provided information.

Both layouts demonstrates Center and Margin (Kress and van Leeuwen 1998, p. 196) using white spaces and lines to diversify its information values. Unlike broadcast or electronic publications, print cannot report live and are more reliant on the reading process to stimulate interaction with readers.

Thus when designing for print, by applying appropriate semiotic language, visual and salient elements and understanding how readers may react helps create effective layouts for print.

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Online

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Similar to print, the layouts for online publications observe reading gravity. However, the vast difference is that a single webpage can multiply into many reading paths for readers with embeded videos, audio, images, hyperlinks and navigation buttons (Walsh 2006, p. 30).

The chosen website examples shown below – The Straits Times online and Amazon.com demonstrates how text , spatial display and other visual elements work coherently in their respective layouts:

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ST Online

^Fig. C – The Straits Times (ST) online <link>.

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Kress (1997, p. 69-70) states that modern visual representations on online space comes from the perspective of the creator of the representation. For example, the layout for ST online shows that it caters to a more local (Singapore) audience while Amazon.com caters to the American audience.

However, since websites are placed on the internet, it is in public view. That means anyone from any part of the world has access to your website. Therefore, online publications must also carry a global perspective when designing for its layout.

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Amazon.com

^Fig. D – Amazon.com <link>.

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Online content can report live by using motion graphic elements such as animation to allow websites to auto-generate interaction with readers.

Both online examples from above illustrates dominant visuals similar to print. The important consideration is to avoid overcrowding or overloading the layout with information as shown above.

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Conclusion

Observations between print and online publication designs shows that it requires the combination of various elements to work together in relation to how readers interact (reading process) with the layout.

As print is static, it is able to include more details to inform readers about a topical issue but cannot refresh that information instantly unlike online content. However,  the fundamentals are common.

The layout for both print and online has to be clear, scannable and reader-friendly.

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References

♥ The Straits Times 10 September 2009, p. 1.

♥ Time Magazine, 21 September 2009, p. 1.

♥ The Straits Times Online, 2009, The Straits Times, Singapore, viewed 18 September 2009, <www.straitstimes.com>

♥ Amazon.com, 2009, viewed 18 September 2009, <www.amazon.com>

♥ Parker, Roger C, 1990, Looking good in print: a guide to basic design for desktop publishing, Ventana Press, Chapel Hill, NC

♥ Wheildon, Colin, 1990, Communicating or just making pretty shapes: a study of validity – or otherwise – of some elements of typographic design, Newspaper Advertising Bureau of Australia, North Sydney

♥ Kress, Gunter and van Leeuwen, Theo, 1998, Ch7: Front Pages: (the critical) analysis of newspaper layout, Blackwell, Oxford

Walsh, Maureen, 2006, Australian Journal of Language and Literacy Vol 29, No.1, viewed on 15 September 2009, <http://search.informit.com.au.ezlibproxy.unisa.edu.au/fullText;res=AEIPT;dn=149631&gt;

City dwellers who do not own a blog or heard of the internet, here is the newsflash: you live in the age where the dinosaurs roam. Blogging is a popular culture and weblogs have also become an efficient way to mainstream media. For example, weblogs can become blogshops:

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more blogshops for men

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According to Kress (1997, p. 71), the written language is now more specialized and similar to speech. Thus, through the written form, blogs allow bloggers the capability to interact with readers in real-time. Take Singapore’s famous blogger for example. Wendy Cheng aka Xiaxue, gets 40,000 hits per day on average and advertisers pay her to endorse their products through her blog. She made her TV debut by co-hosting with Ros in ‘Girls Out Loud’-Episode 1 Part 1:

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According to Business Week online about blogging trends, from 2006 to 2007, statistics show 15.5 million active blogs and 1.3 to 1.5 million new postings daily:

http://www.businessweek.com/the_thread/blogspotting/archives/2007/04/blogging_growth.html

Blogs are no longer just an online diary but a powerful media tool.

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References

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♥ Chia, C 2009, ‘Now, more blogshops for men’, Mypaper, August 7, page A6.

http://www.youtube.com, ‘Girls out loud Episode 1 Part 1’, viewed 9 August 2009 <http://www.youtube.com/watch?v=2S3twoNohLo&gt;.

♥ Baker, S and Green, H 2007, ‘Blogspotting’, Business Week online, viewed 9 August 2009.

Hi, welcome to my blog at Bubble Yuan.

This blog was set up as part of my third assignment for Issues in Publication and Design, Communications and Media Management. As a media student, it is important to research issues concerning the media by analyzing publication designs for various medium outlets by citing references to support my thesis and observation. For example, an article on the webpage may apply certain elements to the layout in order to capture attention of  intended readers (Walsh 2006, p. 3o).

The purpose of this blog would help me to record my research, creating an online resource and act as a forum for highlighting media-related issues. It also serves as a channel for networking with my fellow course-mates or other students to share information relevant to media studies.

This blog’s later postings will include news, audio and video clippings to highlight issues in publication as well.

Prior to setting up my blog, these were some of the resources I came across:

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1. From Wiki-How hyperlink: <click here>

2. Video – ‘Blogs in plain english’:

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References

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♥ Walsh, M 2006, ‘The textual shift: examining the reading process with print, visual and multimodal texts’, Australian journal of language and literacy, vol. 29 no. 1, <http://search.informit.com.au.ezlibproxy.unisa.edu.au/fullText;dn=149631;res=AEIP>.

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♥ How to start a blog 2009, Wikihow: the how-to manual that you can edit, viewed 3 August 2009, <http://www.wikihow.com/Start-a-Blog&gt;.

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